Support for CRM strategy and platform implementation

Our experts
Thibault DUCRAY

Thibault DUCRAY

Partenaire Technologies & Innovation

Xavier RAYMOND

Xavier RAYMOND

Directeur de l’offre Microsoft

Challenges
Our solutions
You face challenges such as improving your profitability, acquiring new customers, retaining your base, developing a sustainable competitive advantage through a better understanding of your customer's needs.

Implementing a customer-centric strategy, supported by a 360° CRM solution, is becoming imperative for all companies wishing to stand out in a highly competitive market. This approach not only optimizes the customer experience but also boosts sales team performance through AI-powered predictive tools. For leaders, it offers a clear view of all customer interactions. It facilitates and accelerates strategic decision-making and value creation. The integration of generative AI opens new perspectives by personalizing and automating part of the communications.

Our goal is to support you in bringing you a personalized solution to improve your customers' satisfaction and loyalty.

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Challenges of a customer-centric CRM strategy

360° customer view and predictive approach to needs

Have a complete and integrated view of each customer to better understand and anticipate their needs through data analysis.

Smooth multichannel experience and performance analysis

Create total consistency between all interactions and all touchpoints. Monitor and analyze performance for precise activity management.

Prospect management and opportunity tracking

Facilitate prospect management and tracking to maximize conversion opportunities, track leads and opportunities in a structured way to improve conversion rates.

Inter-team collaboration

Strengthen collaboration between marketing and sales teams for synchronized efforts.

Information centralization

Centralize and share customer data for better consistency and efficiency.

Optimization and automation of marketing campaigns

Manage and optimize campaigns for better customer engagement.

Our goal is to support your Sales, Marketing, and Customer Service departments in overcoming these obstacles by operationally implementing the roadmap.

We firmly believe that transformation through technological innovation is one of the keys; whether through a powerful Customer Relationship Management (CRM) solution or artificial intelligence. These solutions will allow you to personalize each interaction and improve the efficiency of your different teams.

Our tailored solutions

Rethink your commercial strategy

Our expertise allows you to optimize your commercial processes to better meet your customers' expectations through targeted marketing actions, impeccable customer service, etc.

Master and exploit your customer data

Our expertise around data will allow you to better master it in its collection (consent, transparency, multiple sources, quality, etc.), in its storage (compliance, security), its analysis and exploitation via different market solutions (CRM, CDP, Datamart, etc.), ethics (privacy, transparency, discrimination)

Redefine experience and build trust

We help you develop a strategy (online, offline) that places your customers' interests at the center of your activity, integrating all touchpoints to offer them a coherent and personalized experience.

Implement a high-performance platform

We deploy robust and scalable technological solutions, adapted to your specific needs for customer journey, customer knowledge, dashboards, marketing campaigns, etc.

Maintain and evolve

we ensure continuous maintenance and evolution of your applications to keep them at the forefront of technology.

Why choose Talan?

By choosing Talan, you opt for expert and personalized support to transform your customer strategy. We help you implement high-performance and integrated tools, centered on customer data, for optimized and efficient customer relationship management. Our tailored cloud solutions are designed to help you achieve your strategic and operational objectives, while maximizing the value of your data and promoting continuous positive innovation.

Our assets

Multidisciplinary teams

Our technology and business strategy specialists work together to offer integrated solutions.

Successful projects

Many companies in your industry already trust us for their strategy around employee experience.

Personalized approach

We adapt our solutions to your specific needs to maximize their effectiveness.

Solid reputation

Talan is recognized for its commitment to excellence and sustainability.

Continuous innovation

We invest in new technologies and best practices, with a research center publishing yearly to advance innovation for our clients.

Mastery of technology and data

Our expertise in data management and CRM technologies allows us to offer you personalized and high-performance solutions.

Let's take action together