Support for CRM strategy and platform implementation
Our experts
Thibault DUCRAY
Partenaire Technologies & Innovation
Xavier RAYMOND
Directeur de l’offre Microsoft
You face challenges such as improving your profitability, acquiring new customers, retaining your base, developing a sustainable competitive advantage through a better understanding of your customer's needs.
Implementing a customer-centric strategy, supported by a 360° CRM solution, is becoming imperative for all companies wishing to stand out in a highly competitive market. This approach not only optimizes the customer experience but also boosts sales team performance through AI-powered predictive tools. For leaders, it offers a clear view of all customer interactions. It facilitates and accelerates strategic decision-making and value creation. The integration of generative AI opens new perspectives by personalizing and automating part of the communications.
Our goal is to support you in bringing you a personalized solution to improve your customers' satisfaction and loyalty.
Challenges of a customer-centric CRM strategy
360° customer view and predictive approach to needs
Have a complete and integrated view of each customer to better understand and anticipate their needs through data analysis.
Smooth multichannel experience and performance analysis
Create total consistency between all interactions and all touchpoints. Monitor and analyze performance for precise activity management.
Prospect management and opportunity tracking
Facilitate prospect management and tracking to maximize conversion opportunities, track leads and opportunities in a structured way to improve conversion rates.
Inter-team collaboration
Strengthen collaboration between marketing and sales teams for synchronized efforts.
Information centralization
Centralize and share customer data for better consistency and efficiency.
Optimization and automation of marketing campaigns
Manage and optimize campaigns for better customer engagement.
Our goal is to support your Sales, Marketing, and Customer Service departments in overcoming these obstacles by operationally implementing the roadmap.
We firmly believe that transformation through technological innovation is one of the keys; whether through a powerful Customer Relationship Management (CRM) solution or artificial intelligence. These solutions will allow you to personalize each interaction and improve the efficiency of your different teams.
Why choose Talan?
By choosing Talan, you opt for expert and personalized support to transform your customer strategy. We help you implement high-performance and integrated tools, centered on customer data, for optimized and efficient customer relationship management. Our tailored cloud solutions are designed to help you achieve your strategic and operational objectives, while maximizing the value of your data and promoting continuous positive innovation.
Our assets
Multidisciplinary teams
Our technology and business strategy specialists work together to offer integrated solutions.
Successful projects
Many companies in your industry already trust us for their strategy around employee experience.
Personalized approach
We adapt our solutions to your specific needs to maximize their effectiveness.
Solid reputation
Talan is recognized for its commitment to excellence and sustainability.
Continuous innovation
We invest in new technologies and best practices, with a research center publishing yearly to advance innovation for our clients.
Mastery of technology and data
Our expertise in data management and CRM technologies allows us to offer you personalized and high-performance solutions.