The minimalist approach and the technological leverages at the service of concrete and realistic IoT projects.
Companies are continuously seeking the development of new services and products to increase their revenues and streamline their operations for the purpose of improving their margins. The crisis linked to the recent COVID-19 pandemic has placed companies facing a multitude of additional challenges: retaining and reassuring their customers, maintaining activity, ensuring the safety of users and employees, etc. This further fueled a strategic rivalry that turned into a race for performing better, faster and cheaper.
In parallel, this crisis has also impacted the behavior of individuals by establishing a new consumption culture:
- The fear of a shortage of products has taught consumers to optimize their consumption and to reuse the resources at their disposal.
- The fear of the risk of contagion has placed the technologies “contactless”, “Cashless” or even “paperless” on the front of the stage.
- The lockdown provided the framework for individuals to distinguish between the essential and the superfluous and to develop, voluntarily or involuntarily, a sober, ecological and minimalist lifestyle.
Faced with these new challenges and new habits of consumers, users and employees, IoT has been positioned as a strategic lever for organizations (businesses and communities). For instance, installing IoT sensors allows companies to better understand their environment and, thus, better understand the development opportunities and mitigate risks.
However, even though we’ve heard a lot about IoT for at least 5 years, few concrete projects are really emerging by the end of 2020. Budgets, risks, use cases and methodologies are all factors that seem to slow down the adoption.
In this context, the minimalist approach offers an answer to organizations and an ideal setting to think about an IoT project. Indeed, it makes it possible to identify the essential needs and expectations and thus create a human-centered experience, both for the benefit of businesses as well as individuals.